eCommerce is Changing the Way Australian Farmers Buy Products

Man in Wheat Crop

The eCommerce industry is booming in Australia, but where does it stand within Agriculture? Australian farmers have held onto traditional shopping experiences for as long as possible. But the growth of eCommerce is undeniable.


Its popularity in other industries is due to the vast range of benefits it can provide. These include increased convenience, better price transparency, an improved choice of products and streamlined operations. Australian farmers can also enjoy the advantages of switching to eCommerce platforms when purchasing agricultural products. Online shopping isn’t restricted to buying clothes, homewares and bric-a-brac. Online agricultural stores offer a huge variety of products from chemicals, fertilisers and herbicides to livestock pest control applicators and feed. Prices are incredibly competitive, and bulk buying is straightforward. In this article, we examine a few of the ways eCommerce is changing how Australian farmers buy agricultural products, for the better.

Improved price transparency & a better choice of products

Agricultural eCommerce suppliers are spending less on the operational costs of running a bricks and mortar store, and more on customer relations and providing a product that achieves better value for money. Online agricultural stores like Specialist Sales invest time and money into developing generic brand products at a fraction of the price of recognised brands, without sacrificing quality. Affordable agricultural products should be available to all Aussie farmers. By eliminating the operational costs associated with running a bricks and mortar store, agricultural suppliers working on an eCommerce platform can focus their finances on creating better and more affordable products for their customers. There is a definite ‘no-nonsense’ approach to online purchases where Australian farmers can clearly view the prices of recognised brand products next to generic brand products, and receive an unbiased breakdown of each. Removing sales talk can be a godsend when searching for the best product for your application, but that doesn’t mean that you won’t be able to receive helpful advice.

Real faces behind the screen

Many farmers are dubious about transitioning to purchasing from online agricultural stores because they do not believe they will receive the same level of customer care. But it’s important to note that the faces behind the website are experienced sales people who have been working with farmers for many years. This is particularly the case with Specialist Sales, whose team has over twenty years of experience supplying to Australian farmers. Providing honest advice is the backbone of their business. When purchasing agricultural products online, you won’t receive any ‘persuasions’ to buy particular brands, just good, old-fashioned and honest advice. And a quick phone call or email will have you talking to a real person about the best products for your application. It isn’t all smoke and mirrors like many people may think. There’s still a real team behind your computer screen, working hard to provide you with the best end-to-end service possible.

More convenient shopping experience

If you live remotely, you’ll know the struggle to find the time to get to a shop to purchase the agricultural products you need. Shopping online, from the comfort of your own home is much more convenient. Your products will be delivered to your door, and you don’t need to take time out of your busy schedule to pick up extra odds and ends. Worried about the exorbitant costs involved with couriering your purchases? Don’t be. Specialist Sales offers free, fast delivery. Don’t let shopfronts give you the runaround when you make the journey out to pick up a product, only to find that it isn’t in stock. You don’t want to make an unnecessary trip twice. Purchasing the products that you need on an online agricultural store is quick, hassle-free and convenient.


Want to know more about how purchasing agricultural products online can benefit your farming business? Contact Specialist Sales today; Australia’s leading online agricultural supplier!

At Specialist Sales, if we can’t save you money we don’t deserve your business.

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