Our Team

I’ve always wanted to have my own business and after working in the agricultural sector for many years I thought it’s now or never. So I started Specialist Sales in 2002 part-time and then decided to bite the bullet in 2004 and dive straight into it. At the time it was a massive risk, but I wasn’t going to die wondering! Raised on a mixed farming property in Central NSW, I always saw myself working in the ag sector. After completing a Business degree majoring in agricultural commerce at the University of Sydney (Orange), I’ve worked in many agricultural enterprises prior to starting Specialist Sales including animal health, seed, turf and broadacre crop protection. This has allowed me to gain experience and knowledge about the products we sell. In early 2000 I realised there was a huge opportunity to create an online presence for rural producers, allowing them to access a vast range of products. This was something no one had successfully done before in agriculture and I was keen to give it a go. We thrive on the challenge this has created. Specialist Sales has now grown into a fully operational e-commerce site and customer service centre. People can now shop 24/7 with the convenience of conducting business online or over the phone. When I’m not thinking about Specialist Sales, I like to unwind by watching footy, cricket, horse racing, gardening and spending time with the family.

Even though Cameron and I started Specialist Sales more than 20 years ago, I only joined the team full time in 2016. The business was rapidly growing and the need for someone to take on marketing, HR and workplace health and safety became apparent. I have worked in the agricultural industry for more than 20 years and I was raised on a broadacre property in northern NSW. I studied Agricultural Economics at UNE Armidale and have worked in agriculture, education and the disability sectors in marketing, communications and business strategy. Cameron and I have always wanted to own our own business and we have worked hard to see it grow over a decade and a half. Our greatest strength is our staff, we have a terrific team who support us in achieving our vision. They are customer service focused and enjoy their interactions with our loyal customers. They have shown the capacity to grow and change with us and that has supported our business over time.

Business Operations Manager is accountable for the end-to-end operational performance of Specialist Sales. This includes the leadership of daily operations, supply chain and inventory management, team development, customer relationship management, and the identification and delivery of continuous improvement initiatives

Tilea came on board with Specialist Sales in December 2024 as Customer Service Officer and quickly became a valued part of the team. With a solid background in rural merchandise sales, a sharp eye for detail, and a genuine passion for helping people, Tilea brings the perfect mix of skill and enthusiasm to her role. She's known for her friendly and approachable nature, always ready to go the extra mile to make sure our customers get top-notch service. When she’s not at work, you’ll likely find Tilea out camping or fishing with her family and friends—or getting her hands dirty in the garden (after another spontaneous plant purchase, of course!). She’s all about learning and growing, with a drive to keep developing her skills and making an even bigger impact here at Specialist Sales.

Reanna joined our Specialist Sales team in February 2026 as one of our Customer Service Officers and has quickly become a valued member. With a background in administration and warehousing, Reanna joins our team with strong administrative skills and customer service experience. A quick learner with a strong attention to detail and a genuine passion for agriculture, Reanna brings the perfect combination of skill and enthusiasm to her role. She's known for her calm, friendly nature, always ready to go the extra mile to ensure our customers have the best experience with our business. When she’s not at work, you’ll likely find Reanna spending time with her family and friends or spending time cooking, and trying new recipes.

Laney joined Specialist Sales in 2026 after deciding to have a carrer change into agriculture. Coming from a rural area Laney has great affinity for the industry and enjoys helping our customers find the right product for their needs. In her spare time Laney enjoys going to the gym, and spending time with her family and friends.

Jordan recently moved from Western Australia to Queensland and joined our administration team shortly afterward in February 2024. Her commencement with Specialist Sales was driven by a strong desire to assist our office team in handling logistics and supporting our customer service. Despite being new to logistics, she has shown a remarkable ability to adapt and learn, embracing the steep learning curve with enthusiasm. With her methodical nature, Jordan not only supports our administration team but also reassures them. Her meticulous approach ensures that customer shipping details are promptly relayed to the warehouse, leading to a speedy dispatch. Moreover, she ensures that customer inquiries about their orders are followed up quickly, thereby instilling confidence in our operations. When Jordan isn’t working at Specialist Sales, she enjoys going home to her amazing blue heeler, whom she loves taking for long walks. When she’s not hanging out with her dog, she enjoys discovering the many small towns in the region, finding unique shops and the best cafes and restaurants to eat at. Jordan is thrilled to have joined Specialist Sales and enjoys the fast-paced environment, the amazing team, and learning new things every day.

Greg, Steve T, Steve M and Denilio are vital members of our warehouse team and came to us with a background in mining, bakery and warehousing before having a career change to rural merchandise. Greg, Steve T, Steve M & Denilio have enthusiastically embraced this career change and have become vital Specialist Sales team members. When your order arrives well-packaged and quickly, Greg, Steve, Deni & Steve are the team members that make the magic happen. In their spare time, Greg loves a round of golf and watching the footy, Steve T is found exploring his 3D printer, building extraordinary items, and performing in Sim Racing, Steve M enjoys Dungeons and Dragons Role Playing, walking his dog, and gardening and Deni loves watching the latest round of NRL, camping and spending time with family & friends.

Christin is our accounts officer who is a guru with numbers. She joined the Specialist Sales team in 2025 after moving to Australia from New Zealand. Christin is a valued member of our team, and has a background in accounts administration. Christin supports our customer service and warehouse teams in relation to invoicing and purchasing administration, goods inwards and out, stock control, reconciliations and other accounting functions. In her downtime, Christin loves to spend time with her family and her church community.